I cut my teeth in the startup world back in the dotcom boom of the late 90’s, so I’ve been building websites since the very beginning. Back then, it took a lot of know-how and a ton of effort to create even the simplest things.
Today, my students routinely build production quality websites so quickly and easily, they can effectively use them as prototypes for testing their business models. It’s so effective, in fact, that they can easily update their prototypes, in real time, in the middle of a conversation with their customers. That would have blown my apathetic, Gen-X mind 20 years ago.
The emergence of tools like Squarespace makes this possible . Squarespace isn’t the only great website builder out there, and it certainly isn’t the only way (nor always the best way) to prototype. But, it is pretty great. I’ve yet to see their combination of polish, simplicity, and price be matched by any other service.